The paper provides a comprehensive study of the key issues arising in the digital transformation of a sovereign social economy, which is not only focused on economic efficiency and technological independence, but is also based on the social goals achieving (welfare, justice, sustainability) while maintaining the ability to independently set of political and strategic goals. The study does not only identify existing challenges arising in the process of digital transformation of the state but also substantiates the feasibility of various approaches synthesizing to achieving technological, economic, and digital sovereignty, thereby fostering social sovereignty. Particular attention is paid to analyzing the fundamental contradictions and challenges at the intersection of three key trends: ensuring sovereignty (control, security, autonomy), adhering to the principles of social economics (priority of the public good, inclusiveness, solidarity), and implementing digital transformation (speed, global interconnectedness, dominance of data and platforms).

The paper examines the challenges posed by the need to diversify funding sources for Russian enterprises in the face of global economic turbulence, tightening monetary policy, and limited access to traditional bank lending. It emphasizes that the search for and implementation of alternative capital raising instruments is becoming a strategic imperative for ensuring sustainable development and maintaining the competitiveness of domestic enterprises. The paper provides a comprehensive analysis of current global trends in alternative financing, systematizing its main types, and assessing the prospects for their practical application by Russian companies, taking into account current macroeconomic challenges. The proposed multi-criteria classification allows for systematization of a wide range of existing alternative financing sources, eliminating terminological confusion; comparison of various instruments using a unified system of parameters; and selection of the most relevant financing sources based on the organization’s strategic goals, size, stage of development, and specific objectives.

The development of digital financial technology industry affects changes in needs of the labor market, in the context of increasing demand for qualified specialists in the field of fintech. The paper highlights the main features of the personnel market in this field and the problems that cause a shortage of professional personnel in the sphere of innovative financial technologies. It is emphasized that a modern employee of the financial technology industry should have a variety of competencies, combining technical and “soft” skills, including analytical skills, proficiency in programming languages, understanding of financial principles and standards, the ability to use artificial intelligence tools, while remaining flexible, adaptive, sociable and to be ready to work in cooperation with colleagues. The situation of personnel “hunger” of such specialists in Russia and the main reasons for the emergence of such a deficit are considered. Various professions and a list of competencies which are necessary for successful career growth in various in-demand positions in the domestic market are discussed.

The article explores the implementation of community management in Russian organizations through the practice of global communities and dialogue hubs. Community management is examined as a contemporary management approach focused on building effective professional communities around organizations, brands, or government bodies with emphasis on information and communication links and participant interaction. The study provides a comprehensive comparative analysis of domestic and international research on professional community formation and management in the context of digital transformation. Two community-building models are presented and described in detail: global professional community and dialogue hub. Using practical examples, including the technology startup founders’ community and a hypothetical bank initiative for promoting digital financial assets, the paper demonstrates mechanisms for building trust, enhancing loyalty, engaging participants and promotions ideas, product. The role of community-based approaches in fostering sustainable ecosystems, increasing long-term audience loyalty, and legitimizing innovative products in the market is substantiated. A conceptual framework for the value creation chain in community management systems is proposed. Conclusions are drawn regarding the strategic effects of applying community management across various sectors of the economy, with practical recommendations for its implementation in Russian organizations.

In connection with the reform of credit risk regulation, the Bank of Russia has established that all systemically important credit institutions should switch to an internal ratings approach by January 1, 2030. The article discusses the methodology for constructing and validating the EAD (Exposure at Default) model, a key component of the credit risk assessment system along with PD (Probability of Default) and LGD (Loss Given Default). The main stages of calculating the credit limit conversion rate (CCF) are presented, the problems of the classical methodology are identified, and a modified approach is proposed that increases the stability and interpretability of the model. It is shown that the use of stable CCF calculation makes it possible to apply interpretable models that meet the requirements of the Bank of Russia and international standards.

The article discusses the issues of sustainable business development in the current economic environment. In the context of current trends aimed at improving ESG indicators and increasing companies’ involvement in the process of growing social and environmental responsibility, the study justifies the need to analyze these areas in business companies to gain a deeper understanding of the challenges they face in implementing the concept of sustainability. It is shown that integrating environmental principles into corporate strategies not only reduces the negative impact on the environment, but also creates long-term competitive advantages. Using the specific examples of the fashion retailer Melon Fashion Group and the largest Swedish company H&M Group, we have examined such management systems as sustainable management and the implementation of green technologies, which allow for a synergistic effect that reduces operating costs.

The article examines the transformation of the professional activities of project managers under the influence of the introduction of artificial intelligence and automation in key project management processes. Based on the analysis of modern scientific publications, industry research and practical experience of Russian and foreign companies, the main directions of AI application are identified: planning and forecasting project parameters, risk management, optimization of resource allocation, automation of routine operations and communication support. The types of software solutions that integrate AI into various phases of the project cycle are systematized, examples of their use in the IT, construction and manufacturing industries are given, and the impact of such tools on improving efficiency and reducing the likelihood of errors is demonstrated. Special attention is paid to organizational constraints and competence deficits that hinder the full realization of the potential of AI, including insufficient digital maturity, poor training of management personnel and resistance to change. The necessity of a phased implementation of intelligent technologies is substantiated, involving the diagnosis of the current state, the development of a digital transformation strategy, employee training, the launch of pilot projects and subsequent monitoring of the results to adjust management decisions. The conclusions and recommendations are addressed to researchers, practitioners of project management and heads of organizations interested in the system digital modernization of project management.

The study examines current perspectives in the academic community on how national culture characteristics shape the choice of persuasion strategies and audiences’ susceptibility to them. It provides a systematic review of major theoretical work on cultural dimensions – including the models of Kluckhohn and Strodtbeck, Hall, Hofstede, Inglehart, the GLOBE project, Schwartz, and Trompenaars, and discusses key theories of persuasion associated with Festinger, McGuire, Petty and Cacioppo, Chaiken, Cialdini, and Ajzen. The paper surveys empirical studies exploring the relationships between cultural factors and receptivity to different persuasion strategies. Findings indicate that cultural variables influence strategy selection, necessitating deep cultural adaptation of communication approaches. Particular attention is paid to identifying regularities in how national culture features affect persuasion strategies in empirical research. The review also clarifies the methodological basis for source selection and data comparison, documents discrepancies in cultural effects across strategies, and underscores the need for further research in this area.

Amidst the global shifts in the world’s financial system and the increasing economic integration of BRICS countries, the development of national payment systems and the adoption of digital financial solutions have acquired strategic significance. This paper analyzes the key development trends of NPS in China, India, Russia, Brazil, and South Africa, their role in strengthening the financial sovereignty of the association, and the prospects for integration into cross-border settlements. The main drivers of digital payment growth are examined, including the proliferation of mobile internet, government support, and the digitalization of the economy, and the advancement of blockchain technologies.

Particular attention is paid to the impact of sanctions, issues of technological dependence, and barriers to expanding cross-border operations through NPS, as well as the potential use of central bank digital currencies (CBDCs), stablecoins, and cryptocurrencies as alternative settlement mechanisms.

This article examines international and national practices for assessing technology transfer. It identifies the main barriers to the transfer of scientific and technical knowledge, methods, and technologies from one organization to another for their further development and commercialization. An analysis of existing approaches and indices for assessing technology transfer and university innovation activity is provided, including the experience of international (AUTM, EU KTI) and national (performance monitoring, Priority 2030) approaches, as well as their strengths and weaknesses. Existing metrics focus on specific aspects (patents, licenses, start-ups) and do not take into account the specifics of various disciplines, as well as the influence of regional and institutional characteristics. Different methodologies complicate comparisons between universities. The need for a comprehensive technology transfer assessment system that integrates quantitative and qualitative indicators into a single methodology is substantiated. Based on the analysis, conclusions are drawn for improving technology transfer processes and increasing innovation potential.

The article examines the role of China in the global economy in the context of deglobalization. The features of the process of China’s integration into world trade and economy in the period of the late XX – early XXI century are analyzed. The author concludes key benefits of China achieved during process of globalization and its emergence as one of the leading trading powers and an exporter of FDI. During assessement of the changes in the geography of foreign trade, it was found that despite the decline in trade with Western countries and a decrease in mutual FDI flows, the United States and European countries remain important technology suppliers and significant sales markets for Chinese companies. Great attention was paid to the “One Belt, One Road” initiative as a mechanism for the transformation of economic ties in the context of deglobalization and intensification of trade with the countries of the Global South.