Strengthening the competing positions of the enterprise through quality management

Abstract

The article discusses the issues of the quality management as a significant determinant of improving the enterprises competitiveness. It is noted that despite numerous studies, the concept of quality in relation to products and services is undergoing changes with social development. The authors also formulated a definition of the enterprise competitiveness, taking into account its multidimensional nature, and highlighted its main indicators. The article says that the introduction of a quality management system significantly contributes to the enterprises and their products competitiveness what makes it possible for them to enter international markets, contributes to the strengthening of their export activity. However, the existing quality management systems also need constant improvement and updating in accordance with the changing conditions and the environment requirements. It is concluded that increasing the enterprises competitiveness in modern market conditions by upgrading the quality component will allow strengthening their positions in the domestic market, expand sales markets, enter international markets and create high satisfaction with the quality among consumers of products.