E-commerce as a promising business area
Abstract
The article reveals the need to promote e-commerce as a promising direction for the development of entrepreneurship in Russia. The coronavirus pandemic impact on the e-commerce market is assessed and the factors for increasing the sustainability of a business when going online are substantiated. The most significant channels for promoting e-commerce are identified.
About the Authors
L. L. Kalinina
Russian State University for the Humanities
Russian Federation
Russian Federation
Lyudmila L. Kalinina, Cand. of Sci. (Economics), associate professor
bld. 6, Miusskaya Square, Moscow, Russia, 125993
I. M. Yurkiv
LLC “Internet Solutions”
Russian Federation
Russian Federation
Inna M. Yurkiv
bld. 10, Presnenskaya Emb, Moscow, Russia, 123112
References
1. Haig, M. (2002), Osnovy elektronnogo biznesa [E-business basics], Tr. from English by S. Kosikhin, FAIR-PRESS, Moscow, Russia.
2. Kalinina, L.L. (2018), “Relationship marketing as the instrument to increase the market stability of higher school”, RSUH/RGGU Bulletin. “Economics. Management. Law” Series, no. 2 (12), pp. 53–67.
3. Mel’nikov, V.A. and Kalinina, L.L. (2020), “Loyalty programs as the instrument for forming a sustainable consumer base”, Yunost’ nauki, Sbornik studencheskikh nauchnykh statei [Youth of Science, Collection of student academic articles], pp. 150–156.
4. Rublevskaya, Yu.V, and Popov, E.V. (2001), “Modeling the business in the Internet environment”, Journal of Marketing in Russia and Abroad, no. 2 (22), pp. 87–102.
5. Yurasov, A.V. (2003), Elektronnaya kommertsiya [Electronic commerce], Delo, Moscow, Russia.
Review
For citations:
Kalinina L.L., Yurkiv I.M. E-commerce as a promising business area. Science and art of management. 2021;(1):61-69. (In Russ.)
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