Strategic analysis as a tool for strategic management of an organization
https://doi.org/10.28995/2782-2222-2025-3-8-28
Abstract
The article studies the theoretical and methodological aspects of using modern strategic analysis tools as one of the key elements of the strategic management system of assortment policy at enterprises in the production sector. It considers approaches to thesuch tools usage in conditions of high uncertainty of the external environment and the need to increase the adaptability of business processes. Particular attention is paid to the consideration of the existing limitations and issues that arise when using individual analytical methodsas well as the possibilities of their adaptation and modification to ensure greater flexibility and accuracy of management decisions in modern conditions.
Conducting a strategic analysis of the company’s product portfolio allows one to identify the strategically priority assortment items that require the concentration of resources, which, in turn, contributes to effective cost optimization and increased management productivity. The analytical results obtained find practical application in various aspects of management, from the systematization of warehouse accounting and control of working capital to the development of a long-term assortment and marketing strategy. Thus, the use of modern methods of strategic analysis forms a reasonable methodological basis for forming a sustainable and balanced assortment policy that ensures the financial stability and competitiveness of a manufacturing enterprise in the long term.
About the Authors
S. A. Grebenuk
Transnistrian Shevchenko State University
Moldova, Republic of
Moldova, Republic of
Svetlana A. Grebenyuk, Cand. of Sci. (Economics), associate professor
bld. 128, 25 October Street, Tiraspol, Transnistrian, MD-3300
A. A. Nartea
Transnistrian Shevchenko State University
Moldova, Republic of
Moldova, Republic of
Aliona A. Nartea, postgraduate student
bld. 128, 25 October Street, Tiraspol, Transnistrian, MD-3300
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For citations:
Grebenuk S.A., Nartea A.A. Strategic analysis as a tool for strategic management of an organization. Science and art of management. 2025;(3):8-28. (In Russ.) https://doi.org/10.28995/2782-2222-2025-3-8-28
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