Impact of crowdsourcing on the Internet businesses

Abstract

The growing popularity of crowdsourcing in the last decade is due to the fact that it is a fairly effective tool for creating innovative products and progressive business development. Using crowdsourcing, entrepreneurs successfully optimize the activities of their companies, promote products and services, and attract qualified personnel for their activities.
Despite the significant computerization and automation of business processes taking place on the Internet, the value of human capital, nevertheless, remains at a high level. In fact, without human participation, the implementation of successful entrepreneurial, and even more innovative activities on the Internet is not possible. To run a successful Internet business, one needs to use new, interesting ideas. With the help of crowdsourcing, getting such ideas and bringing new projects to life becomes possible. Every year, more and more different Internet platforms appear on the Internet, many of which are sites for the extraction and processing of data using the Internet users. That opens up both broad opportunities for a business that works with large volumes of information and raises the question of attracting highly qualified workers to the activities of companies.